Vadim Kotelnikov, founder of Innovarsity    

Apple's Innovation Strategies

Focusing on Making the Best Things In the World


Innovation Success 360


Apple’s Systemic Approach To Innovation

Apple is widely considered as the #1 innovative company in the world. The company’s innovation strategy involves terrific new products and innovative business models.

The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging (“really good ideas wrapped up in other really good ideas,” as Michael Lopp, senior engineering manager at Apple puts it). Apple also pioneers into a new business spaces and creates new market niches. The company created game-changing innovations such as the iPod, iTunes, iPhone, and iPad.

Apple innovation leaders think in terms of platforms and pipelines and relentlessly push the pace of innovation. Competitors that chase Apple's latest release find themselves behind when just a few months later Apple introduces its latest and greatest offering.

Focusing on where they can make a significant contribution Apple hires great innovators who want to make the best things in the world.

Innovative Business Models

Apple doesn’t just focus on building innovative and beautiful products. It builds innovative business models too. The iPod and iPhone would not have had nearly as much impact if they hadn't been matched with iTunes and the App Store respectively... More

Apple’s Innovation System

Apple’s commitment to innovation is cultural, not process driven. The most successful products at Apple were started with only a few people with no formal structure or hierarchy and little corporate oversight. Yet, “to turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines,” advised Steve Jobs. Apple has built an effective innovation system to harnesses creativity in its people, stimulate new ideas, streamline the design process, and launch successful, profitable new innovations.



Apple's Design Process

Apple has repeatedly demonstrated with its innovation management what a success user friendliness and design can generate. Genius ergonomics make Apple products effortless to use. “Design is not just what it looks like and feels like. Design is how it works,” said Steve Jobs... More



Innovative Partnerships

Apple leverages its diverse culture, innovation processes, partners and networks to seize the new opportunities in the marketplace and grow its business exponentially. Innovative partnerships are an important part of the Apple’s innovation strategy.

Venture Acquisitions

Apple's venture investing and acquisition strategy is not very aggressive

To stay ahead, Apple usually over-invests in its supply chain. The company makes fewer acquisitions than their competitors. When Apple does buy companies, it's almost always tight lipped about how they will fit into its strategy and how easily their technologies can be integrated into existing company projects. Yet, some acquisitions stand out in terms of adding important features to existing product lines or opening doors into new markets... More


Steve Jobs on innovation

Innovation distinguishes between a leader and a follower.

Steve Jobs

Steve Jobs on innovation

Innovation is the ability to see change as an opportunity – not a threat.  >>>

Steve Jobs