For centuries, man has walked through fields of weeds and arrived home with burrs stuck to his clothing. Yet, no one turned this problem to an opportunity until 1948.

George de Mestral, a Swiss engineer, on a hiking trip through the woods. He found burrs clinging to his pants and also to his dog's fur. On closer inspection, he found that the burr's hooks would cling to anything loop-shaped.  This accidental discovery led him to invention of hook and loop fasteners. 

'What makes burrs so difficult to remove?' de Mestral wondered. When he returned home, de Mestral examined one under his microscope and ultimately invented a hook-and-loop fastener of his own. The principle was simple. The cocklebur is a maze of thin strands with burrs (or hooks) on the ends that cling to fabrics or animal fur. By the accident of the cockleburs sticking to his jacket, George de Mestral recognized the potential for a practical new fastener.

It took eight years to experiment, develop, and perfect the invention, which consists of two strips of nylon fabric. One strip contains thousands of small hooks. The other strip contains small loops. When the two strips are pressed together, they form a strong bond. 

Today his invention – Velcro – can be found on everything from clothing and lunch bags to space suits and spacecraft. It is strong, easily separated, lightweight, durable, and washable, comes in a variety of colors, and won’t jam... More


Alan Alda creativity and innovation quotes

Some of the greatest things, as I understand, they have come about by serendipity, the greatest discoveries.

Alan Alda

Jeff Bezos on innovation

There'll always be serendipity involved in discovery.

Jeff Bezos


Albert Einstein on Discovery Innovation quotes

The most important thing is

to not stop questioning >>>

Albert Einstein

Tom Kelley quotes on innovation

 The history of discovery is full of

creative serendipity. Organizations should

allow serendipity to happen.

Tom Kelley


Gary Hamel innovation quotes

Fact is, inventing an innovative business model is often mostly a matter of serendipity.

Gary Hamel



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