Vadim Kotelnikov, founder of Innovarsity    

Create Customers



Vadim Kotelnikov personal logo   Vadim Kotelnikov photograms  


Love your customers, and they will love you back.  >>>


Value Innovation: How To Create Customers


3-How Questions You Must Answer
How do you create great, innovative, differentiated and appealing value for your prospects?
How do you help people recognize and accept that they need and want your product or service?
How do you help them act upon that recognition and acceptance?



Kore 10 Tips for Creating Customers

  1. Love your prospects and strive to make their life happier.

  2. Imagine the best possible customer experience and strive to achieve it.

  3. Know the needs of your prospects, but focus on creating new desires.

  4. Know your competitors, but focus on creating unique customer value.

  5. Differentiate your company; create brand attributes that appeal to the subconscious mind of your prospects and are easy to remember.  >>>

  6. Stand out from the competition; differentiate your product, make it remarkable and appealing.  >>>

  7. Find the way to make your prospects dissatisfied with what they how now.

  8. Inspire your prospects with radically new possibilities and ignite a burning desire for something more exciting.

  9. Offer your product in a seducing way; emphasize benefits; focus on emotional drivers; appeal to as many senses as possible.

  10. Make your product buzz-worthy by exceeding customer expectations.

New Product Development: 10 Best Practices

Surprise To Win: 3 Strategies




Jack Welch on Innovation

Shun the incremental, and

look for the quantum leap.

Jack Welch


Larry Page innovation entrepreneurship quotes Google

It is often easier to make progress on mega-ambitious dreams since you have little competition.

Larry Page


Steve Jobs on innovation

Sell dreams and emotional benefits.


Steve Jobs