Vadim Kotelnikov, founder of Innovarsity    

Capturing and Shaping Ideas

Twin Strategies and 5Ss


Vadim Kotelnikov personal logo   Vadim Kotelnikov photograms  


Idea Management: Capturing and Shaping Ideas 5Ss


Innovative organizations can capture ideas in various ways, for example, by providing “thinking rooms” (Ernst & Young), creating hot groups (BP), organizing ideas competitions (Toyota, Fun4Biz), or doing a hackathon (JotSpot). 


Twin Idea Management Strategies

  1. Create conditions where creative ideas will start running around the heads of the staff of your organization or team.

  2. Create a variety of means to capture the ideas so that they can be worked on and shaped collectively.

Tips for Inspiring and Capturing Valuable Ideas

  • Have an inspiring strategic intent or a challenging business problem to focus on.

  • Facilitate outside-the-box thinking and insights by increasing workforce diversity and by inviting external disruptive innovators to your brainstorming sessions.

  • Ensure your corporate culture and environment inspire creativity; provide “thinking rooms”, create hot teams, and/or organize idea competitions.

  • Expose your people to valuable and diverse information and innovative solutions.

  • Train people and provide easy-to-use tools that would help them enhance their innovative thinking, serendipity, and creative problem solving skills and habits.

Brainstorming: 10 Rules

Shaping Ideas

Having selected the most promising creative alternatives, start shaping the ideas into breakthrough innovations and developing an innovation strategy.  For such shaping to be successful, a number of different roles are usually involved. These roles are known as the five Ss: “sparks”, “shapers”, “sponsors”, “sounding boards”, and “specialists”. The roles can be filled with staff or top managers, consultants or scientists, engineers or lay people.

Simulation games such as Innovation Football and Innovation Chess will help you grow your initially shaped ideas into a fruitful tree.  >>>



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