Innovative organizations can capture ideas in various
ways, for example, by providing “thinking rooms” (Ernst
& Young), creating hot groups (BP), organizing ideas competitions (Toyota,
Fun4Biz),
or doing a
hackathon (JotSpot).
|
Twin
Idea Management Strategies
-
Create conditions
where creative ideas will start running around the
heads of the staff of your organization or team.
-
Create a variety of
means to capture the ideas so that they can be
worked on and shaped collectively.
Tips
for
Inspiring and Capturing Valuable Ideas
-
Have an inspiring
strategic intent or a challenging business
→
problem
to
→
focus on.
-
Facilitate
outside-the-box thinking and insights by
increasing
workforce
diversity
and by inviting external disruptive innovators to
your brainstorming sessions.
-
Ensure your
corporate culture and environment inspire
→creativity;
provide “thinking rooms”, create
hot teams, and/or organize idea competitions.
-
Expose your people to
valuable and diverse information and innovative
solutions.
-
Train people and
provide easy-to-use
tools that would help them enhance their
innovative thinking,
serendipity, and creative problem solving skills
and habits.
→
Brainstorming:
10 Rules
Shaping
Ideas
Having selected the most promising creative
alternatives, start shaping the ideas into
breakthrough innovations and developing an
innovation strategy. For
such shaping to be successful, a number of different
roles are usually involved. These roles are known as the
five Ss: “sparks”, “shapers”, “sponsors”, “sounding
boards”, and “specialists”.
The roles can be filled with
staff or top managers, consultants or scientists,
engineers or lay people.
Simulation games such as
Innovation
Football and
Innovation Chess will help you grow your initially
shaped ideas into a fruitful tree.
>>>
How To Prevent Innovation: 10 Humorous Tips |
