Differentiate your products in a creative
and flexible working regime.
from the Competition
Aim at changing the competitive arena,
“blue ocean” strategies aimed at
creating your own market niche and building
Break rules. Don’t accept the
conventional definition of how business is
done. Change business concepts to
from the pack.
Know Your Competitors
competitor analysis to learn from them,
to forecast what products competitors will
come out with and when, to identify and
attack undefended segments, and ultimately
gain an edge over your competitors.
Prepare to win. Play
Innovation Football, to learn to anticipate
creatively and develop stronger
value innovation. Develop
the ability to surprise –
customers, shock your competitors and excite
Use the expertise of
inventors and product developers
to create new products.
Create a culture for innovation, an
innovation system, and
the right environment
which provide both support and encouragement
Use the capabilities of everyone within your
organization to generate the processes that
help the new product to reach the market
quickly and efficiently.
Build alliance to overcome disadvantages and
access missing competences.