Platform innovation is about seeking out
extensions to the current business, and
leading changes of significant
impact. The platform innovation is defined as
one that leads to the practical application of
fundamental innovations. Such
normally are launching pads for a new industry.
Features: longer cycle times; the
quality and success of the new offering is the
key driver of advantage;
customer feedback is iterative.
incremental innovations are
slight modifications of the main product.
Derivative innovation is a secondary technology,
process, product or service derived from a
platform innovation. It is about continuous
improvement and quick response to external
Features: focus on a specific
segment of customers; immediate customer
feedback; rapid cycle times; time to market is
the key driver of advantage.