Vadim Kotelnikov, founder of Innovarsity    

Proactive and Reactive Innovation

Innovation Leaders and Followers


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Proactive Innovation, Reactive Innovation, Proactive vs. Reactive Innovation



Proactive Innovators

Proactive innovators create new market niches, stand out from the competition, grow much faster than reactive innovators, and have much greater success.

Proactive innovators create the future, and do so with intent. They strategize to create what it can become and innovate through bouncing forward.

Proactive innovators have a mindset and attitude to disrupt the market. They play simulation games, such as Innoball, to anticipate spin-off challenges and strengthen their team, strategies and business model. They understand how to nurture and harness the creative energy of their employees and help people grow by innovating.

Successful proactive innovators follow a radical innovation with continuous incremental innovations and improvements. They building upon what worked well, then grow into something better.

Reactive Innovators

Reactive innovators do not anticipate the need to change before they have to. They leave innovation to chance or treat it as something they should react to. They don’t evolve their products and service through disruptive innovations in a proactive way. Instead, they wait for the evidence of the market disrupted by someone else to tell them where they need to adapt. Consequently, they have to act under the pressure of responding to a business challenge and finding a quick ‘me-too’ fix. This is quite a common way of acting, which is doing a business more harm than good.




Peter Drucker on Innovation

Don't undershoot, or you will simply create an opportunity for competition.

Peter Drucker

Jack Welch on Innovation

Shun the incremental, and

look for the quantum leap.

Jack Welch


Larry Page innovation entrepreneurship quotes Google

It is often easier to make progress on mega-ambitious dreams since you have little competition.

Larry Page


Vadim Kotelnikov on innovation

Average ones compete with others;

great ones compete with themselves.





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Synergistic Innovation - radical and incremental


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Synergy Innovation    MBS >> Synergize Diversities    Systemic Innovation

Stand Out from the Competition  >>  Fast To Market    Inspire Your Team