How To Be

Innovation Genius

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo  Vadim Kotelnikov


 Business e-Coach   Innoball   Innompic Games icon





Naturally, the best is to balance Yin and Yang − proactive and reactive innovations
(see example).

Yet, this article is not about their harmony. Here, I just wish to describe the difference between proactive and reactive innovation strategies, and use this article as basic information for other articles on innovation.




Vadim Kotelnikov on innovation

Proactive innovators create new market niches and take as much gold as they can carry. Others follow and compete for whatever is left.


Business e-Coach  Innoball  Innompic Games icon




Proactive Innovators

Proactive innovators create new market niches, stand out from the competition, grow much faster than reactive innovators, and have much greater success.

Proactive innovators create the future, and do so with intent. They strategize to create what it can become and innovate through bouncing forward.

Proactive innovators have a mindset and attitude to disrupt the market. They play simulation games, such as Innoball, to anticipate spin-off challenges and strengthen their team, business case, business design, strategies and business model. They understand how to nurture and harness the creative energy of their employees and help people grow by innovating.

Successful proactive innovators follow a radical innovation with continuous incremental innovations and improvements. They building upon what worked well, then grow into something better.





Reactive Innovators

Reactive innovators do not anticipate the need to change before they have to. They leave innovation to chance or treat it as something they should react to. They don’t evolve their products and service through disruptive innovations in a proactive way. Instead, they wait for the evidence of the market disrupted by someone else to tell them where they need to adapt.

Consequently, they have to act under the pressure of responding to a business challenge and finding a quick ‘me-too’ fix. This is quite a common way of acting, which is doing a business more harm than good.


Value Innovation

Synergy Innovation

Systemic Innovation