Why people purchase? And how to get more of them
to purchase from you now?
Yes, you can create a
skin-deep short-lived desire for your product by
advertising its attractive features.
Yet, if you
want to achieve huge and lasting market success,
you must work with the dreams, hopes, desires,
values, fears and unsolved problems that already
live in the hearts of millions of people.
Everything radically new causes
change because it threatens to break existing
linkages people got used to.
Donít fight with
existing deep routed habits, make friends with
them. Instead of trying to create a new mass
desire, think how you could focus, direct and
channel already existing both
subconscious dreams and desires to your product
and create an overwhelming urge to own it.
The purpose of your entrepreneurial marketing
efforts is to direct desire. People do what they
want to do, and this is rooted in their
subconscious values. All you need to do in your
marketing efforts is tap into a value system
with a marketing message that stirs the emotions.