Vadim Kotelnikov, founder of Innovarsity    

Beta-Testing a New Product

Gaining and Using Market Insight

   

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Beta-Testing a New Product Innovation e-Coach Beta-Testing New Product, New Technology. Beta-Testing Dos and Don'ts, Product Innovation.

 

 

Using Prototypes To Discover New Customer Values

Prototyping provides an opportunity for interaction with and learning from potential customers.

New Product Development: 10 Best Practices

Apart from evaluating the key benefits of your new product, you get an access to the user's experience with any other aspects of the innovation that they see as valuable, which you and your project team may not have expected or imagined.

Experiment, do it for real, test market your idea with some key customers or in a chosen region on a small scale. Carefully analyze customer reactions and feedback, then adapt and improve the idea.

Case Studies Procter & Gamble

P&G has stepped up its experimentation because it has discovered an ideal laboratory for doing so: the Internet.

Using test markets – auditioning a product in selected locations in order to find out what sells and what doesn't – is important when you develop new products. Before rolling out a new product nationally, the company typically spends several months and millions of dollars to conduct field tests in a handful of midsize cities. But the Internet has fostered new, more efficient ways to sound out customer attitudes toward product innovation. As A.G. Lafley told shareholders, "By doing a test online, we can do it for a tenth of the cost in a quarter of the time."  >>>

 Business e-Coach

Invented in 2001, inspirational Business e-Coach, today, has won customers in over 130 countries and licensed trainers all over the World. Though I understand the target market well enough, I keep launching every new mini-course as a prototype to test the market.

I start with developing and releasing a free micro-course to analyze the market feedback. I experiment with everything: content, style, title, differentiation, creative marketing approaches. Having discovered the optimum combination of ingredients of success, I create and launch a full-scale show.  >>>

Have a Fallback Plan

“Always have a fallback plan,” advises Paul Sloane. “If it does not work cut your losses. Learn the lessons and move on. Don't flog the idea to death trying to force it to work. Try something new.”