Basically, our goal is to organize
the world's information and to make
it universally accessible and
want to build technology that
loves using, and that affects
everyone. We want to create
beautiful, intuitive services and
technologies that are so incredibly
useful that people use them twice a
day. Like they use a toothbrush.
There aren't that many things people
use twice a day.
always believed that technology
should do the hard work ‒
communication ‒ so users can do what
makes them happiest:
loving, not messing with
annoying computers! That means
making our products work together
may think using
Google's great, but I still
think it's terrible.
search engine would basically
understand everything in the world,
and it would always give you the
right thing. And we're a long, long
ways from that.
have a mantra: donít be evil, which
is to do the best things we know how
for our users, for our customers,
for everyone. So I think if we were
known for that, it would be a
wonderful thing. >>>
don't think we're going to run out
of important things to do, compared
resources that we have. There
are many, many
problems in the world that need
I think it is often easier to
make progress on
mega-ambitious dreams. Since no
one else is crazy enough to do it,
you have little competition. In
fact, there are so few people this
crazy that I feel like I know them
all by first name.
changing the world, you're
working on important things. You're
excited to get up in the morning.
I think part of the reason we're
successful so far is that originally
we didn't really want to
start a business.
You need to
invent things and you need to
get them to people. You need to
commercialize those inventions.
Obviously, the best way we've come
up with doing that is through
motivated by money, we would
have sold the company a long time
ago and ended up on a beach.
know what it's like to wake up in
the middle of the night with a vivid
dream? And you know that if you
don't have a pencil and pad by the
bed, it will be completely gone by
the next morning. Sometimes it's
important to wake up and stop
dreaming. When a
really great dream
shows up, grab it.
think there is an important
artistic component in what we
do. As a technology company I've
tried to really stress that.
of companies don't succeed over
time. What do they fundamentally do
wrong? They usually miss the
would rather have people think we're
confused than let our
competitors know what we're
going to do.
going to Burning Man, for example.
An environment where people can try
new things. I think as technologists
we should have some safe places
where we can
try out new things and figure
out the effect on society. What's
the effect on people, without having
to deploy it to the whole world.
Especially in technology, we need
at maybe 1% of what is possible.
we're still moving slow relative to
opportunities we have. I think a
lot of that is because of the
negativity... Every story I read is
Google vs someone else. That's
boring. We should be focusing on
building the things that don't exist.
leader is to make sure everybody
in the company has great
opportunities, and that they
feel they're having a meaningful
impact and are contributing to the
good of society. As a world, we're
doing a better job of that. My goal
lead, not follow that.
leaders of big organizations, I
think, don't believe that
change is possible. But if you
look at history, things do
change, and if your business is
static, you're likely to
Work should be
the challenge should be
groups of people can have a really
important that the company be a
family, that people feel that
they're part of the company, and
that the company is like a family to
them. When you treat people that
way, you get better