Vadim Kotelnikov on innovation

Creative marketing is innovation

with the highest and fastest return on investment.



Estee Lauder business advice quotes

If you don't sell, it's not the product that's wrong,

it's you.

Estee Lauder

Estee Lauder

Seth Godin on innovation

The current marketing "rules" will ultimately lead to failure.

In a crowded marketplace, fitting in is failing. In a busy marketplace,

not standing out is the same as being invisible.

Seth Godin


Seth Godin on innovation

Most organizations spend their time marketing to the crowd.

Smart organizations assemble the tribe.

Seth Godin


Steve Jobs on innovation

People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that.

Steve Jobs


Steve Jobs on innovation

Sell dreams and emotional benefits >>>

Steve Jobs


Tom Kelley quotes on innovation

If you leave out the emotional content,

you may have the best specifications in the world but

people may not buy your product or service.

Tom Kelley







Most banks, for example, look at in-store banking as a service for existing customers. We take a very different view; we use our grocery store branches to acquire new customers. The result is that we've built a billion-dollar bank in just our in-store branches... More

Hal Tovin

Citizens Financial Group

Sometimes advertisers try to do something very creative and the messaging gets lost.

Michelle Thomas


Once you’ve managed to create something truly remarkable, the challenge is to do two things simultaneously.

  • Milk the Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible.

  • Create an environment where you are likely to invent a new Purple Cow in time to replace the first one when its benefits inevitably trail off.

Seth Godin


You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

William Bernbach

Doyle Dane Bernbach

People don't want to be "marketed TO"; they want to be "communicated WITH".

Flint McGlaughlin


Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

Ralph Lauren

Polo Ralph Lauren

You need to break away from the supposed tried and true and embrace new ideas that not only get buyers to take notice but want to do business with you.

Dan Waldschmidt

Waldschmidt Partners Intl.

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

David Ogilvy

The Ogilvy Group


   From the same bunch of the keys to Innovation Success 360           Emfographics logo - Emotional Infographics          Vadim Kotelnikov personal logo      Case Studies     

Marketing Strategies read vs blue ocean, disruptive products

Virtuoso Marketing