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If
you don't
sell, it's not the
product that's wrong,
it's you. |
Estee
Lauder
Estee Lauder |
 |
The current marketing
"rules" will ultimately lead to
failure.
In a crowded
marketplace, fitting in is
failing. In a busy marketplace,
not
standing out
is the same as being invisible. |
Seth Godin
Squidoo |
|
|
Most organizations spend their
time marketing to the crowd. Smart organizations assemble the
tribe. |
Seth Godin
Squidoo |
|
|
 |
People don’t want to just buy personal computers anymore. They want
to know what they can do with them, and we’re going to
show people
exactly that.
|
Steve
Jobs
Apple |
 |
If you
leave out the
emotional content,
you may have
the best specifications in the world
but
people may not buy your product
or service. |
Tom Kelley
IDEO |
|
|
|
Quote |
Author |
Company |
|
Most banks, for example, look at in-store banking
as a service for existing customers. We take a
very different view; we use our grocery store branches to acquire new
customers. The result is that we've built a billion-dollar bank in just our
in-store branches...
More |
Hal Tovin |
Citizens
Financial Group |
|
Sometimes
advertisers try to do
something very creative and the
messaging gets lost. |
Michelle Thomas |
Zappos |
|
Once you’ve managed to create
something truly remarkable, the
challenge is to do two things
simultaneously.
-
Milk the Cow for everything
its worth. Figure out how to
extend it and profit from it
for as long as possible.
-
Create an environment where
you are likely to invent a
new Purple Cow in time to
replace the first one when
its benefits inevitably
trail off.
|
Seth Godin |
Squidoo |
|
You
can say the right thing about a
product and nobody will listen.
You've got to say it in a way
that people will feel it in
their gut. Because if they don't
feel it, nothing will happen. |
William Bernbach |
Doyle Dane Bernbach |
|
People don't want to be
"marketed TO"; they want to be
"communicated WITH". |
Flint McGlaughlin |
Meclabs |
|
Ralph Lauren has always stood
for providing quality products,
creating worlds and inviting
people to take part in our
dream. We were the innovators of
lifestyle advertisements that
tell a story and the first to
create stores that encourage
customers to participate in that
lifestyle. |
Ralph Lauren |
Polo Ralph Lauren |
|
You
need to break away from the
supposed tried and true and
embrace new ideas that not only
get buyers to take notice but
want to do business with you. |
Dan
Waldschmidt |
Waldschmidt Partners Intl. |
|
In
the modern world of business, it
is useless to be a
creative
original thinker unless you can
also sell what you create.
Management cannot be expected to
recognize a good idea unless it
is presented to them by a
good
salesman. |
David Ogilvy |
The Ogilvy Group |
|
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