New Product Development: 10 Best Practices     Systemic Innovation: 7 Areas



Steve Jobs on innovation

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs


Steve Jobs on innovation

We built Mac for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

Steve Jobs


Tom Kelley quotes on innovation

Quick prototyping is about acting before you've got the answers, about taking chances, stumbling a little, but then making it right.

Tom Kelly




Gary Hamel innovation quotes

At the pinnacle of great design are products so gorgeous and lust-worthy

that you want to lick them.

Gary Hamel







We have very fast product life cycles, so I believe in a tough love approach to new product development...   There is no substitute for getting something on the shelves and hearing what customers have to say. The true test of any innovation is how the marketplace responds... More

Nolan Bushnell


Successful companies start by first understanding their internal strengths and weaknesses to establish clearly which pillars to build upon in developing new products.

Thomas D. Kuczmarski

Kuczmarski & Associates

Market-driven design builds the success of the product’s marketing into the product itself... More

Seth Godin



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