New Product Development: 10 Best Practices
Innovation: 7 Areas
is not just what it looks like and feels like.
Design is how it works.
for ourselves. We were the group of people who were
going to judge whether it was great or not. We
weren't going to go out and do
market research. We just wanted to build the
best thing we could build.
At the pinnacle of great
design are products
so gorgeous and lust-worthy
that you want to lick them.
We have very fast product life cycles, so I believe in a tough love approach
new product development... There is no substitute for
getting something on the shelves and
hearing what customers have to say. The true test of any innovation is
how the marketplace responds...
Successful companies start by
first understanding their
internal strengths and
weaknesses to establish clearly
which pillars to build upon in
developing new products.
Thomas D. Kuczmarski
Kuczmarski & Associates
design builds the
success of the
marketing into the product
Discover how to create
New Products – Fast!
Funny Inventive Designs