NEW PRODUCT - FAST! Mini-course download: How To Develop a Great New Product, Fast-To-Market Strategies, Marketing a New Product, Case studies, Apple, P&G, Google, IDEO (PowerPoint presentation by Vadim Kotelnikov, Innovation University)

Seven Chapters

1. New Product Development Strategies

2. Inventing and Designing a New Product

3. Corporate Innovation System

4. Innovation Process

5. Entrepreneurial Organization and People

6. Business Model and Marketing Strategy

7. Fast To Market

Includes case studies and lessons from

Apple

Charles Schwab

Corning

Dell

Google

IDEO

Procter & Gamble

Thermo Electron

Xerox

New Product – Fast!

PowerPoint file

100 Slides + 100 half-page Executive Summaries

Instant download!

Usage for teaching purposes: The presentation can be used on a single computer as often as you wish with any individual or group.

PowerPoint file

Sample Slides

Why New Products Fail?

Strategy Innovation, New Product Development

New Product Development Market Learning: Beta-Testing DOs and DON'Ts

US$ 39